As the community’s only not-for-profit, faith-based healthcare system; Dignity Health Nevada has been guided by the vision and core values of the Adrian Dominican Sisters for more than 70 years. As the Henderson and Las Vegas communities grow, Dignity Health-St. Rose Dominican facilities and its more than 3,400 employees will continue the Sisters’ mission of serving people in need. St. Rose Dominican is a member Dignity Health, one of the nation’s largest health care systems, a 22-state network of more than 9,000 physicians, 60,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. You can also follow us on Twitter and Facebook.
Position Title: Specialist, Inbound/ Content Marketing
Leads the development, integration, and management of inbound digital marketing strategies to achieve service area and enterprise growth goals. Supports the building and managing of a rich content/editorial calendar that attracts a qualified audience to our digital properties (including online awareness/educational content, videos, infographics, blog posts, whitepapers, webinars, etc.). Builds and supports programs/processes to attract, engage and convert site traffic through calls-to-action, landing pages, and lead generation content. Optimizes marketing automation and lead nurturing processes through email, content, and social channels. Establishes closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refines the associated engagement and conversion processes.
Education and Experience:
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