• Specialist Marketing

    Job ID
    2019-82440
    Employment Type
    Full Time
    Department
    Marketing Department
    Hours / Pay Period
    80
    Facility
    St Rose Dominican - Siena
    Shift
    Day
    Location
    HENDERSON
    State/Province
    NV
    Standard Hours
    8a-5:30p, Monday - Friday
    Work Schedule
    8 Hour
  • Overview

    As the community’s only not-for-profit, faith-based healthcare system; Dignity Health Nevada has been guided by the vision and core values of the Adrian Dominican Sisters for more than 70 years. As the Henderson and Las Vegas communities grow, Dignity Health-St. Rose Dominican facilities and its more than 3,400 employees will continue the Sisters’ mission of serving people in need. St. Rose Dominican is a member Dignity Health, one of the nation’s largest health care systems, a 22-state network of more than 9,000 physicians, 60,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. You can also follow us on Twitter and Facebook.

    Responsibilities

    Position Title: Specialist, Inbound/ Content Marketing

     

    Position Summary: 

     

    Leads the development, integration, and management of inbound digital marketing strategies to achieve service area and enterprise growth goals. Supports the building and managing of a rich content/editorial calendar that attracts a qualified audience to our digital properties (including online awareness/educational content, videos, infographics, blog posts, whitepapers, webinars, etc.). Builds and supports programs/processes to attract, engage and convert site traffic through calls-to-action, landing pages, and lead generation content. Optimizes marketing automation and lead nurturing processes through email, content, and social channels. Establishes closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refines the associated engagement and conversion processes.

     

    • Creates,implements, and optimizes digital marketing initiatives, programs and campaigns to reach and engage target segments across digital channels, incorporating web, SEO/SEM, display, social media, mobile and CRM marketing technologies.
    • Develops, implements and monitors test-and-learn programs (A/B, multi-variate, etc.) across digital channels to enable the continual optimization of inbound digital marketing activities.
    • Develops and implements the tracking, reporting and optimization protocols consistently across the service area digital marketing activities
    • Leads the development and implementation of digital engagement, nurturing and conversion programs (landing pages, content, widgets, etc.) needed to fully realize benefit of effective paid and organic digital marketing programs.

    Qualifications

    Requirements:

     

    • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
    • Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan. An advanced and sophisticated knowledge of the current digital landscape, its application to Dignity Health's business and a proven capability to successfully engage with new media platforms and opportunities in behalf of clients.
    • Responds to internal and external customer needs in a manner that consistently adds value.
    • Understanding of the value of accurately analyzing the current environment and ability to synthesize ideas and information required for process improvement into a manageable form.
    • Knowledge of effective project management strategies and tactics and ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
    • Knowledge of and ability to use Internet-based applications for providing widespread exposure to a product or service.
    • Knowledge of and ability to identify customer needs and arrange goods and services to fulfill those needs.
    • Knowledge of the strategies and operations used to advertise an organization's products and services; ability to develop and implement these within the marketplace.

    Education and Experience: 

     

    • Experience: Minimum of three (3) years of experience in digital marketing and/or communications.
    • Education: Bachelor's degree or a combination of education and/or additional job related experience may be substituted in lieu of the degree required.
    • Licensure: None specified.
    • Special Skills: None specified.
    • Training: None specified.

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