Dignity Health

  • Content Marketing Manager (Digital Focus)

    Job ID
    2018-53202
    Employment Type
    Full Time
    Department
    Marketing Department
    Hours / Pay Period
    80
    Facility
    Dignity Health System Office
    Shift
    Day
    Location
    Phoenix
    State/Province
    AZ
    Standard Hours
    Mon-Fri 8-5pm
    Work Schedule
    8 Hour
  • Overview

     Dignity Health, one of the nation’s largest health care systems, is a 22-state network of more than 9,000 physicians, 63,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. In FY17, Dignity Health provided $2.6 billion in charity care, community benefit, and unpaid cost of government programs. For more information, please visit our website at www.dignityhealth.org. You can also follow us on Twitter and Facebook.

     

     

    Responsibilities

    Content Marketing Manager (Digital Focus)

     

    Position Summary: 

    As a part of the Shared Services team you’ll elevate marketing and communications results for Dignity Health. Keeping patients and prospective patients our priority, you’ll have the ability to help Dignity Health grow and champion the change we seek by joining our mission of healing. As a Content Marketing Manager, you will have the opportunity to tell our story to our current and future patients. It’s an opportunity to shape the business direction, support area growth goals and lay the foundation for better patient experience.


    Description:

    • Servant leader: a thought leader and consultant who can create, edit, proof and craft content to drive results on behalf of our eight regional service areas marketing teams as well the shared services marketing leaders and agency partners.
    • Collaborator: works closely with our regional service area marketing leaders and business partners as it relates to specific plans and tactics to create digital marketing strategies, content and editorial calendars. Communicates plans, insights and actions in a concise and meaningful way to improve the effectiveness of all marketing disciplines including, direct and digital marketing. Leads the development and implementation of digital engagement, nurturing and conversion programs (landing pages, content, widgets, etc.) needed to fully realize benefit of effective paid and organic digital marketing programs.
    • Partner: serves as the primary analytics liaison with external vendors, including media, digital, direct and creative agencies. Develops and implements the tracking, reporting and optimization protocols consistently across the service area digital marketing activities.
    • Innovator: builds and supports programs/processes to attract, engage and convert site traffic through calls-to-action, landing pages, and lead generation content. Optimizes marketing automation and lead nurturing processes through email, content, and social channels. Experienced writer: works with vendors to create including online awareness/educational content, videos, infographics, blog posts, whitepapers, webinars, etc. Hands-on experience with content creation, organization, strategy, guideline creation, content calendars, editing and proof reading is a must. Develops, implements and monitors test-and-learn programs (A/B, multi-variate, etc.) across digital channels to enable the continual optimization of inbound digital marketing activities. 
    • Expert: serve as a subject matter expert for content management in cross-functional discussions and planning sessions; aligns content across disparate sources, and leads implementation and strategic use among stakeholders. Creates, implements, and optimizes digital marketing initiatives, programs and campaigns to reach and engage target segments across digital channels, incorporating web, SEO/SEM, display, social media, mobile and CRM marketing technologies.
    • Team member: knows the tools and systems as well as how to work with peers, management, agencies, vendor partners, internal customers and other collaborators

    Qualifications

    Education and Experience: 

    • Bachelor’s degree in Marketing, Communication or similar and/or related field and:
      • 5-7 years’ experience in Content Marketing, Creative writing, Digital Content Management, Customer Experience, Customer Relationship Management or related field
      • 5-7 years’ experience marketing and/or communications
      • At least 3 years project management experience (at the brand or agency level preferred)
      • At least 3 years editorial experience (preferably in digital media)
      • Ability to think creatively and brainstorm out-of-the-box content solutions

    Requirements:

    • Knowledge of existing healthcare markets and market-related initiatives from the perspectives the customer understands the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
    • Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan related to content and digital content management. An advanced and sophisticated knowledge of the current digital landscape, CRM, big data and its application to Dignity Health's business and a proven capability to successfully engage with new media platforms and opportunities in behalf of clients.
    • Responds to internal and external customer needs in a timeframe that the business needs and consistently adds value.
    • Understands the value of accurately analyzing the current environment and ability to synthesize ideas and information required for content improvement into a manageable form.
    • Knowledge of effective project management strategies and tactics, ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
    • Knowledge of and ability to use Internet-based applications for providing widespread exposure to a product or service. Hands-on experience with CRM, DMP, content calendaring, matrix for content style, tone, voice and brand consistency a must.
    • Knowledge of and ability to identify customer needs and arrange work product to fulfill those needs.
    • Knowledge of marketing; strategies and operations used to advertise an organization's products and services; ability to develop and implement and support these within the marketplace.

     

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