Dignity Health

Marketing Specialist

Job ID
2017-38019
Employment Type
Full Time
Department
Marketing & Advertising
Hours / Pay Period
80
Facility
Dignity Health Medical Group Region
Shift
Day
Location
RANCHO CORDOVA
CA
Standard Hours
Mon-Fri, 8-5

Overview

Dignity Health Medical Foundation, established in 1993, is a California nonprofit public benefit corporation with care centers throughout California. Dignity Health Medical Foundation is an affiliate of Dignity Health - one of the largest health systems in the nation - with hospitals and care centers in California, Arizona and Nevada. Today, Dignity Health Medical Foundation works hand-in-hand with physicians and providers throughout California to provide comprehensive health care services to the many communities we serve. As Dignity Health Medical Foundation continues to grow and establish new premier care centers, we provide increasing support and investment in the latest technologies, finest physicians and state-of-the-art medical facilities. We strive to create purposeful work settings where staff can provide great care, while advancing in knowledge and experience through challenging work assignments and stimulating relationships. Our staff is well-trained and highly skilled, qualities that are vital to maintaining excellence in care and service.

Responsibilities

Position Summary: 
 
Manages multiple aspects of the marketing function, focused on driving awareness, consideration, engagement and growth across Dignity Health.


Core Duties:

 

  • Develops, recommends and implements market research plans for healthcare products and/or services; collaborating on brand positioning, databases, and direct response.
  • Develop strategic plans for expansion of existing brands and development of new products and/or services. Informs and recommends the implementation of new programs. 
  • Oversees research of multiple requests from business development leaders across the country. 
  • Presents overall marketing plans and strategic direction for funding approval and support. 
  • Supports the building and managing of a rich content/editorial calendar that attracts a qualified audience to our digital properties (including online awareness/educational content, videos, infographics, blog posts, whitepapers, webinars, etc.). 
  • Builds and supports programs/processes to attract, engage and convert site traffic through calls-to-action, landing pages, and lead generation content.

 

 

Qualifications

Minimum Qualifications:

 

  • Bachelor degree (or equivalent experience and education) required
  • Three (3) years of experience in consumer marketing required
  • Requires

o Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
o Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan
o Responds to internal and external customer needs in a manner that consistently adds value
o Knowledge of effective project management strategies and tactics and ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives
o Knowledge of and ability to identify customer needs and arrange goods and services to fulfill those needs

 

Keywords: physician onboarding/promotion, paid marketing campaign development and execution, event support, reporting/analytics, graphic design, InDesign, Illustrator, Photoshop, communications

 

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