Dignity Health

Manager Marketing

Job ID
2017-37012
Employment Type
Full Time
Department
Marketing Department
Hours / Pay Period
80
Facility
Sequoia Hospital
Shift
Day
Location
REDWOOD CITY
CA
Standard Hours
Mon-Fri

Overview

About Sequoia Hospital – Hello Humankindness

Dignity Health Sequoia Hospital is an accredited, not-for-profit community hospital providing innovative and exceptional health care for generations of Bay Area residents. Sequoia’s Heart and Vascular Institute is a nationally known pioneer in advanced cardiac care, affiliated with the Cleveland Clinic Heart and Vascular Institute. Sequoia has received national recognition from Healthgrades for superior patient safety and was named as one of America’s top 100 hospitals for cardiac care. Our Total Joint Replacement program is a designated Blue Distinction Center for Knee and Hip Replacement. Our Birth Center is consistently ranked as a favorite among Peninsula families. We are also known for our comprehensive emergency care and leading-edge tomosynthesis 3-D mammogram technology. Our Pavilion combines the most advanced medical and surgical services with a unique healing environment, including private, spacious rooms and inviting garden areas.

 

Learn more about us, our awards, and some of our services:

 

dignityhealth.org/sequoia

 

Responsibilities

Position Summary: 

Manages a marketing function for a particular region. Develops, recommends and implements market research plans for healthcare products and/or services; collaborating on brand positioning, databases, and direct response. Develop strategic plans for expansion of existing brands and development of new products and/or services. Coordinates the implementation of new programs. Oversees research of multiple requests from business development leaders across the country. Presents overall marketing plans and strategic direction for a region to senior management for funding approval and support. Responsibilities may include:

  • Developing, recommending and implementing market research plans for healthcare products and services; collaborating on brand positioning, databases and direct response.
  • Overseeing research of multiple requests from business development leaders across the country.
  • Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
  • Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.
  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
  • Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
  • Responds to internal and external customer needs in a manner that consistently adds value.
  • Knowledge of effective project management strategies and tactics and ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
  • Knowledge of and ability to identify customer needs and arrange goods and services to fulfill those needs.

Minimum: 

  • Minimum of three (3) years of experience in marketing and two (2) years of experience leading, developing and delivering marketing programs.
  • Bachelor's degree or a combination of education and/or additional job related experience in lieu of the degree.  

Qualifications

Minimum of three (3) years of experience in marketing and two (2) years of experience leading, developing and delivering marketing programs.Bachelor's degree or a combination of education and/or additional job related experience in lieu of the degree.

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