About Sequoia Hospital – Hello Humankindness
Dignity Health Sequoia Hospital is an accredited, not-for-profit community hospital providing innovative and exceptional health care for generations of Bay Area residents. Sequoia’s Heart and Vascular Institute is a nationally known pioneer in advanced cardiac care, affiliated with the Cleveland Clinic Heart and Vascular Institute. Sequoia has received national recognition from Healthgrades for superior patient safety and was named as one of America’s top 100 hospitals for cardiac care. Our Total Joint Replacement program is a designated Blue Distinction Center for Knee and Hip Replacement. Our Birth Center is consistently ranked as a favorite among Peninsula families. We are also known for our comprehensive emergency care and leading-edge tomosynthesis 3-D mammogram technology. Our Pavilion combines the most advanced medical and surgical services with a unique healing environment, including private, spacious rooms and inviting garden areas.
JOB SUMMARY: In accordance with the mission and philosophy of Dignity Health, the Vice President of Strategic Marketing and Communications, Bay Service Area is a professional who assumes responsibility and accountability for the marketing and communication functions for the Bay Service Area under the direction of the Chief Strategy Officer, applying Dignity Health Core Values to the performance of every job duty. These Values include Dignity, Collaboration, Justice, Stewardship, and Excellence. This position is responsible for planning and leading the Marketing and Communications efforts across the services area including St. Mary’s Medical Center, Saint Francis Memorial Hospital, Sequoia Hospital, and Dominican Hospital. The marketing function is charged with service line growth, working with corporate agencies to promote key service lines, increasing brand awareness, and facility specific marketing needs. The communications function is charged with the management of all internal and external communications activities supporting the service area and is responsible for managing the media. This position may also be responsible for corporate wide initiatives such as Women’s Service line marketing. The position may also work in collaboration with the Dignity Health Medical Group marketing director. Positions reporting to this position include hospital based marketing managers, Bay Area graphic designer, Bay Area digital marketing manager and the Bay Area Manager of communications. The position is responsible for the marketing and communications budget across the service area. This position has indirect reporting relationships to the corporate marketing and communication team: VP of Communications, VP of Brand and VP of Service Line Marketing.
QUALIFICATIONS: The incumbent must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable people with disabilities to perform essential functions. Essential functions include but are not limited to those functions that are performed frequently, require a significant amount of time or if not performed, result in an adverse impact.
EDUCATION and/or EXPERIENCE: This position requires a bachelor’s degree in Communications, Journalism, Marketing or a related field and at least five years experience in public relations, marketing, advertising or the mainstream media with proven written and planning ability. Insight regarding effective marketing techniques and theory is preferred.
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