Two legacies of caring. 

One ministry of change. 

CommonSpirit was created by the alignment of Catholic Health Initiatives and Dignity Health as a single ministry in early 2019.  More than 150,000 physicians, nurses, caregivers, and other staff are employed by CommonSpirit  Our hospitals and care centers cover 21 states.  CommonSpirit has the size and ability to scale best-in-class clinical service lines; recruit and retain top talent; standardize operations to improve quality and reduce the cost of care; and advocate more effectively for all people, especially those who are poor and vulnerable. For more information, please visit our website at www.commonspirithealth.org. You can also follow us on Twitter and Facebook.

Job Summary / Purpose:

Manages and measures a collaborative annual marketing planning and implementation function for Marketing across CommonSpirit Health.  This role will be accountable for implementation and coordination of marketing plans and new programs for: healthcare products, services or service lines, and also expansion of existing brands and development of new products and/or services. Manages day-to-day Marketing operations, program/policy implementation, and supports value capture initiatives. Manages across the system.

Essential Key Job Responsibilities:

1. Strategic management of the Marketing planning process
   1. Serves as a Marketing resource in support of integrated planning model and assures operational and functional integration
   2. Maintains feedback loop to support refining  and improving plans and associated outcomes
2. Supports current and future-state marketing plans
   1. Support system growth efforts, marketing plans and programs for each service line and managing promotional support
   2. Serves as system resource for marketing plans for healthcare products, services or service lines; collaborates on brand positioning, and supports digital marketing, direct-response marketing and other disciplines. Implements research as needed.
   3. Uses effective project management strategies and tactics and ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives
   4. Maintains feedback loop to refine support and improve strategy execution
3. Implements system service line campaigns
   1. Implements enterprise creative and content development for system/division use
   2. Ensures adherence to brand standards/policies, regulations and protocols
   3. Provides short-term creative and marketing by using market research collection, analysis, and interpretation of market data.
   4. Manages present and future creative, content and marketing deliverables by determining and evaluating current and future industry/service/service line trends.
   5. Maintains creative/content database.
4. Manages strategic partnerships
5. Maintains relations with partners
6. Implements annual plans with agency partners to optimize budgets; achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
7. Coordinates call center support as needed
8. Produces Key Performance Indicator (KPI) and Return on Investment (ROI) reports
   1. Reports on the impact Marketing programs are having on growth measures
   2. Develops tracks, adjusts and reports KPI measures
   3. Measures, monitors and reports Return On Marketing Investments (ROMI)

The job summary and responsibilities listed above are designed to indicate the general nature of the work performed within this job. They are not designed to contain or be interpreted as a comprehensive inventory of all job responsibilities required of employees assigned to this job. Employees may be required to perform other duties as assigned.

~LI-DH

Minimum Qualifications:

EDUCATION & EXPERIENCE - 

• Bachelor's degree in marketing or a related field.  Combination of education and/or additional job related experience in marketing technology/digital marketing may be considered in lieu of the degree.
• Minimum of five (5) years of experience in marketing.
• Minimum of two (2) years of experience leading, developing and delivering marketing programs. 

LICENSURE AND CERTIFCATIONS - 

• Certification in Adobe Marketo strongly preferred

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND TRAINING - 

• Demonstrated ability in effectively creating strong relationships across a broad level of stakeholder groups
• Proven working experience in marketing, digital marketing or branding, particularly within the industry
• Excellent communication, interpersonal, and project management skills.
• Demonstrable experience implementing marketing campaigns and programs
• Experience in optimizing creative and content
• Solid knowledge of analytics
• Working knowledge of DMP/CDP/CRM
• Understanding of how to measure mROI
• Ability to work with diverse teams to deploy integrated best practice models.
• Proven track record of inheriting and improving existing processes and implementing models of work.
• Demonstrated critical thinking skills
• Proven understanding of data-driven marketing strategy, planning, budget allocation and organizational alignment experience
• Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and measurements

Summary of Essential Cognitive Functions

Ability to comprehend and follow instructions; maintain attention and concentration for necessary periods; synthesize, coordinate, and analyze data, perform simple and repetitive tasks; maintain a work pace appropriate to given work load; perform complex and varied tasks; relate to other people beyond giving and receiving instructions; get along with co-workers and peers; understand the meaning of words and how to use them appropriately and effectively; understand and remember detailed instructions; make independent decisions or exercise judgment based on appropriate information; accept and carry out responsibility for direction, control and planning.

 Compliance Statement

Incumbent will promote and protect CommonSpirit Health’s integrity, and understand and accept any consequences for failure to comply with the following:

Incumbent will know and comply with applicable rules and regulations including applicable Federal health care program requirements, the CommonSpirit Health Standards of Conduct: Our Values in Action Reference Guide, and CommonSpirit Health policies and procedures.  Incumbent will also comply with CommonSpirit Health’s Conflicts of Interest policy, completing the annual conflicts of interest disclosure as necessary, and promptly notify management and fully disclose at any time in which there is a potential for a conflict of interest.

Incumbent will take responsibility for his/her actions, seek guidance for, and promptly report any suspected violation as provided in the Standards of Conduct and CommonSpirit Health policies and procedures. Incumbent will maintain the highest standards of business ethics and integrity, including representing CommonSpirit Health in a positive way, display honesty in all dealings, and ensure confidentiality of all proprietary and operational information in accordance with laws, regulations and policies. Incumbent will maintain the confidentiality and integrity of all patients’ Protected Health Information in accordance with HIPAA and HITECH regulations and CommonSpirit Health policies and procedures. Incumbent will maintain appropriate records and documentation pertinent to the client/patient/staff and department operation applicable to his/her role.  Incumbent will complete all mandatory education on time, and will cooperate in investigation matters as requested.