Director of Stewardship and Marketing - Barrow Neurological Foundation

Job ID
2020-114571
Employment Type
Full Time
Department
Marketing Department
Hours / Pay Period
80
Facility
St Josephs Hospital and Medical Center
Shift
Day
Standard Hours
Mon - Fri 8 AM to 5 PM
Work Schedule
8 Hour
Location
AZ-PHOENIX

Overview

Hello humankindness 

Located conveniently in the heart of Phoenix, Arizona, St. Joseph's Hospital and Medical Center is a 571-bed, not-for-profit hospital that provides a wide range of health, social and support services.  Founded in 1895 by the Sisters of Mercy, St. Joseph's was the first hospital in the Phoenix area. More than 125 years later, St. Joseph's remains dedicated to its mission of caring for the poor and underserved.

 

We are extremely proud to be a nationally recognized center for quality quaternary care, medical education and research. St. Joseph's includes the internationally renowned Barrow Neurological Institute, Norton Thoracic Institute, Cancer Center at St. Joseph's, Ivy Brain Tumor Center, and St. Joseph's Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics, neuro-rehabilitation, orthopedics, and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day, approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.

 

U.S News & World Report routinely ranks St. Joseph's among the top hospitals in the United States for neurology and neurosurgery.  In addition, St. Joseph's boasts the Creighton University School of Medicine at St. Joseph's, and a strategic alliance with Phoenix Children's Hospital.

St. Joseph's is consistently named an outstanding place to work and one of Arizona's healthiest employers. Come grow your career with one of Arizona's Most Admired Companies.

Look for us on Facebook and follow us on Twitter.

 

For the health of our community ... we are proud to be a tobacco-free campus.

Responsibilities

SUMMARY - Experienced, take-charge professional with the ability to manage a stewardship and marketing team to accomplish the donor cultivation and marketing goals of Barrow Neurological Foundation.   The Director of Stewardship and Marketing will develop, in coordination with the President of BNF, a strategic stewardship plan in full support of the BNF Major Gift Officers with the goal of driving retention of the foundation’s valued donors.  In addition, the Director of Stewardship and Marketing will develop a marketing and communications plan across external and internal related goals that enhance the BNF brand and drive donor and employee awareness, interest and action against acquisition and retention metrics.


Must be a highly energetic professional with a track record of building relevant brands and driving consumer and donor behavior.  Must have experience in the stewardship of donor activity with an emphasis of creating valuable and rewarding donor journeys.  Must be able to drive strategic positioning through targeted marketing messages and organizational branding to specific audiences.  Must be able to be well networked with formal and informal employee groups, clinicians and key stakeholders who influence the organization along with aligning these groups with the goals of BNF.  Must also be experienced and adept at managing other marketing and communications professionals, motivating and enabling their success to achieve organizational goals.


The Director of Stewardship and Marketing should also have a passion for non-profit organizations and experience with aligning their individual and group-managed efforts with the mission of the organization.

 

Director of Stewardship and Marketing Responsibilities:

  • Responsible for working with the President to develop and manage a comprehensive stewardship program in full support of the BNF MGO’s achieving all donor retention goals. This plan would build the effective stewardship of donor contributions by creating relevant and effective reporting and touch points for our donors throughout their relationship with BNF.
  • Responsible for working with the President to develop a strategic marketing and communications plan that both builds the BNF brand and drives donor awareness, interest and action.
  • Responsible for the management of BNF’s annual raffle activities and able to effectively oversee all external resources and agencies involved in this program.
  • Develop and execute plans that provide the demand-based support that enables the organization to reach its goals including total contributed revenue, brand awareness, brand saliency and affinity.
  • Oversee the Stewardship Manager in developing comprehensive stewardship plans that support the BNF philanthropy MGO’s across their respective donor bases.
  • Oversee the Annual Giving Manager in developing a strategic plan that drives contributions to exceed BNF goals.
  • Oversee the Communications Manager in the planning and production of publications, collaterals, advertisements, events, programs and campaigns and assist clinicians with marketing communications services.
  • Oversee the Communications Manager and Stewardship Manager in the effective creation of reports, case statements, proposals and impact reports that serve our stewardship goals and also reflect the high standard of quality required in all of our communications.
  • Oversee the Communications Manager to ensure the quality of all communication and consistency with the BNF brand.
  • Oversee the Social Media Specialist in the management of all website related activities including a redesign that is consistent with the overall BNF positioning and the continual replenishment of compelling content to drive overall donor engagement.
  • Oversee the Social Media Specialist in the planning and execution of effective digital and social media marketing strategies.
  • Ensure that all creative expressions of the BNF brand are consistent with the level of excellence demanded by the organization.
  • Research, analyze and monitor the healthcare and neuroscience landscape including the competitive set, emerging trends in the field and other international, national and local trends that will impact the success of BNF and ensures that BNF remains relevant and innovative.
  • Ensure on-brand positioning and awareness across all aspects of marketing, inbound and outbound, including content marketing, digital marketing and branding related activities.
  • Manage all press related activities including driving effective PR strategies, press releases, relationships with news media and coordination with BNI resources.
  • Provide leadership and management of the market research function by developing and measuring key metrics in coordination with Dignity Health’s and BNI’s ongoing tracking and survey studies.
  • Implement metrics that will measure and evaluate the ROI of all marketing efforts.
  • Manage the ongoing stewardship and marketing/communications budget process by reviewing, revising and submitting budgets for all activities and work closely with the SVP of Finance and Operations to forecast expenses on a monthly basis.
  • Integrate with the BNF CRM system to correlate efforts to donor cultivation.
  • Work with the President and the entire BNF organization to prepare presentations necessary for internal and external communications.
  • Integrate with physicians and researchers at BNI to both understand critical funding needs and, in turn, translate those needs into compelling narratives that attract the proper funding.
  • Manage and oversee external vendor relations in an effective manner.

#LI-DH

 

Qualifications

MINIMUM

  • Bachelor’s degree or a combination of education and/or job-related experience
  • Seven to ten years experience in marketing and communications within complex organizations situated in a competitive marketplace preferably in healthcare related situations.
  • Experience in developing stewardship plans for donors.
  • Experience in developing brand positioning through research and executing on the positioning to the success of the organization.
  • Experience in research and data driven decision-making.
  • Experience in managing and motivating other non-profit fundraising professionals to success. 
  • Experience in managing and motivating external vendor relationships.
  • Experience in the development of creative brand expressions that are aligned with the excellence demanded of major brands.
  • Experience working with board members, volunteers, donors or other external constituencies.
  • Proficient in the use of CRM database products.
  • Ability to prioritize tasks, handle multiple assignments, and meet deadlines in fast-paced environment, while maintaining strict attention to detail.
  • Professional demeanor, flexible and able to respond to multiple.
  • Must have excellent interpersonal skills and a demonstrated record of working with multiple constituencies to build consensus and cooperation.
  • Strong creative problem-solving skills.
  • Ability to communicate effective in written and verbal forms

PREFERRED

Master's degree

 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply, or can't find a relevant opportunity?

Join one of our Talent Communities to learn more about a career at Dignity Health and experience #humankindness.